Comments Off on Vehicle Wraps Provide The Ultimate Mobile Marketing Punch!
Well, the statistics don’t lie. As MarketingTango.com reveals, the Outdoor Advertising Association of America (OAAA) has determined that vehicle wraps offer the lowest cost-per-impression of any form of advertising. “Depending on city and population size, a single vehicle wrap can generate between 30,000 and 70,000 daily impressions,” says the website.
One of the top reasons that vehicle wraps provide such minuscule costs per impression is their obvious ability to move around town. Effectively working as mobile billboards, your branding is literally seen wherever you decide to drive. Vehicle wraps provide your business with round-the-clock, round-the-year advertising. They are known for catching the attention of both drivers and pedestrians alike, making this marketing strategy as far-reaching as it gets!
As MarketingTango.com, points out, “a wrapped vehicle around your local service area can dramatically increase awareness among those who live, work or attend school nearby; parked vehicles attract the attention of pedestrians, especially in a busy urban setting, but also at local sporting or cultural events, colleges, conventions and tradeshows.”
CrankyCreative.com takes things one step further by noting that nearly every American comes into contact with vehicle wrap advertising. “More than 95% of Americans are reached by media targeting vehicle drivers and passengers,” the site informs, “The average American has traveled 302 miles in the past 7 days.”
Consider how often you’re out and about. How often have you been stuck in traffic? By having your company vehicle uniquely designed with your company’s branding and message, a traffic jam is literally an opportunity to grow your business! And as mentioned, vehicle wraps aren’t seen by drivers alone. People taking walks are just as likely to run into your eye-catching mobile advertisement.
“Eight out of ten Americans report they have walked in a town, city or downtown area, on average 6.1 miles in the past seven days,” says Cranky Creative, “This pedestrian traffic represents a significant opportunity for advertisers.”
Every vehicle wrap designed by the signage experts at Stellar Signs & Graphics is unique. Naturally, we take into consideration the specifications of your company vehicle and your branding message. You literally have the ability to design your vehicle wrap in any you like. Let’s get working on it today!
We serve the business communities in and around Palm Beach County, West Palm Beach, Royal Palm Beach, Wellington, Lake Worth, Boynton Beach, and Greenacres, Florida. Please don’t hesitate to give us a call at 561-721-6060.
Tags: costs-per-impression, mobile advertising, signage, vehicle wraps, Vehicle Wraps and Lettering
This post was written by Bonnita Calhoun