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28 Nov 2017

3 Reasons A Blade Sign Would Be Beneficial For Your Storefront

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What is a blade sign?

A blade sign juts out from the surface it is mounted on to reveal the name and brand imaging of a store in a perpendicular fashion. In other words, the sign makes a store’s location known to people who are to the left or the right of the store – not those directly in front of it.

Blade signs are incredibly effective in attracting foot traffic to stores that may have otherwise been missed. They make it so that stores are visible to more than just the people who are viewing the storefront head on.

Here are three reasons a blade sign would be beneficial for your storefront:

1. It helps your store to stand out from a busy crowd.

Business owners who have their store locations within shopping malls are well aware that foot traffic in malls is often heavy. This is especially true during the current busy holiday shopping season. That doesn’t mean, however, that all of those mall shoppers are bound to visit their stores.

With blade signs, stores are a lot more visible from far distances. By jutting out from the storefront in a perpendicular fashion, blade signs can be seen above the heads of other shoppers – no matter how crowded the mall is!

2. It offers your business some unique branding.

Not every business utilizes blade signs. And that pretty much means they’re missing out. As mentioned, blade signs help businesses to stand out. But, in some industries, they are regarded as absolute must-haves. Owners of inns and bed and breakfast locations often regard blade signs as staples in their businesses. Many of them use their blade signs to alert passers-by of their vacant rooms. What great ways to invite new customers through the doors!

3. It can encourage impulse experiences.

You’ve likely heard of the concept of impulse buys and how many store owners place products by their cash registers in order to encourage such last minute decisions. For many pubs, restaurants and cafes, blades signs have the same effect. Because they can be seen from far distances, they remind people that they are hungry or that they could really go for a cold drink. Blade signs are excellent ways to let pedestrians know about the dining options that are nearby.

The signage experts at Stellar Signs & Graphics recently completed blade sign projects for both Trufforie and Sapatino De Luxo inside the Palm Beach Outlet Mall. Let’s get started on a blade sign for your store!

We serve the business communities in and around Palm Beach County, West Palm Beach, Royal Palm Beach, Wellington, Lake Worth, Boynton Beach, and Greenacres, Florida. Give us a call at 561-721-6060 today!

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This post was written by Bonnita Calhoun

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