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1 May 2017

Monument Signs: Adding Class To Your Place Of Business

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What are monument signs?

Monument signs are often found adorning the front lawns of major properties and prestigious businesses. Installed directly into the ground as freestanding structures of their own, monument signs often have stucco or foam finishes with brick or stone-like appearances. They can be installed either horizontally or vertically and their sizes can also vary. Business owners have many options when it comes to monument signs.

Depending on a company’s budget, a monument sign can vary between a traditional structure and an avant-garde aluminum lightbox cabinet mounted to a concrete base. Naturally, the needs of the business will come into play as much as its price range. The end result, of course, is to direct traffic to the front doors of a business.

What is the difference between pylons and monument signs?

Pylons are those signs that are installed close to the street so that they can be seen by passers-by, whether they are pedestrians or drivers. Pylons are often much taller than monument signs, as they are designed to alert people from further distances to the presence of your place of business. However, pylons provide a similar service as monument signs as they fulfill what is known as the “ABC” functions of signage.

What are the “ABC” functions of signage?

A – Attract new customers. B – Brand your site in the minds of consumers. C – Create impulse buys.

As explained by The New York State Small Business Development Center, your sign should be able to provide these three functions. In their handbook on signage, they explain that on-premise signage has become a proven way to attract new customers, pointing to research that confirms that most new customers of a business learn of the company because of its on-site signage.

What is the difference between the stucco and foam finishes of monument signs?

Concrete and stucco are popularity used in the construction of monument signs. They make for durable signs that are both exquisitely designed and resilient against the impact of passing decades. Foam, however, is not to be underestimated. Just as durable and resistant to inclement weather conditions, foam-based monument signs are nothing of the spongy variety that the material may connote. They too can resemble brick, rock, wood and stucco finishes.

What are the different face options for monument signs?

Routed panels allow for your company name and logo to stand out through colorful designs and treated backdrops. Made of high-density urethane, they are as durable and long-lasting as they are elegant and stylish.

Dimensional lettering can be just as colorful. Made from aluminum, foam or acrylic, these monument signs provide your business with a boosted level of class and sophistication. Often painted to mimic gold, bronze or brass, these signs convey the high-quality and superior nature of your brand.

LED board monument signs are the kinds that change their messages regularly. While their designs clearly depict the brand imaging of the business, it incorporates an ever-revolving display of information. Such signs are popular with schools, churches and other faith-based facilities, gas stations and various retailers.

How can you get started on erecting a monument sign in front of your place of business?

Contact Stellar Signs & Graphics today to get started on the design of your new monument sign so that you can make your business stand out and get noticed. We serve the business communities in and around Palm Beach County, West Palm Beach, Royal Palm Beach, Wellington, Lake Worth, Boynton Beach, and Greenacres, Florida.

Please don’t hesitate to contact us with your questions. Simply give us a call at 561-721-6060.

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This post was written by Bonnita Calhoun

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