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28 May 2019

Why Your Tradeshow Display Is So Important

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Last month, The Estimating Edge attended the INTEX Expo, which is a construction industry-based tradeshow. This recent event took place between April 25th and 26th at the Gaylord National Resort in Washington, Maryland. The signage experts at Stellar Signs & Graphics were thrilled to be entrusted with the task of designing and manufacturing the entire tradeshow display for The Estimating Edge.

Check out the photo above!

As you can see from the photo, The Estimating Edge was very well represented at the INTEX Expo. Their booth consisted of a double-sided literature rack as well as a retractable banner. The main display was made up of two 10-foot fabric printed back walls and a fabric connection panel that connected the two walls together. Added to that were two television monitors and table accents with one counter complete with a fabric wrap and concealed shelf.

The system was made up of a state-of the-art 30mm aluminum tube frame with snap button assembly and dye-sublimated zipper pillowcase fabric graphics that were hand-sewn and dry-cleanable. We couldn’t be happier to have been informed by The Estimating Edge’s team that the display did a lot to turn heads and attract eyes at the INTEX Expo. We feel The Estimating Edge’s tradeshow display looked amazing, if we may say so ourselves.

The importance of a company’s tradeshow display cannot be underestimated.

Its design does more than simply showcase what your company is all about. Its quality is a declaration about the top-of-the-line professionalism that customers can expect from the brand the display represents. Make no mistake about it – quality counts for a lot! A great design combined with high-quality materials is the perfect way to gain positive attention and increase sales at any live event.

“A trade show visitor creates an opinion of your brand just by looking at the professionalism of your company’s exhibit,” says California’s Exhibe Corporation, “The design you put forth must paint a picture in their minds of who and what your company is. Along with this, they should get an idea of your featured products and services. Ideally, your display needs to command an understanding of the values and goals of your business.”

Let’s begin working on a tradeshow display for your company today!

The experts at Stellar Signs & Graphics serve the business communities in and around Palm Beach County, West Palm Beach, Royal Palm Beach, Wellington, Lake Worth, Boynton Beach, and Greenacres, Florida. Please don’t hesitate to give us a call at 561-721-6060.

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This post was written by Bonnita Calhoun

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