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12 Sep 2018

How Way-Finding And ADA Signage Can Greatly Benefit Your Business

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Admittedly, the title of this week’s blog is a bold statement. But it is one that the Stellar Signs & Graphics team solidly stands behind. Our long history has taught us that the installation of signage, both inside and outside of a place of business, works wonders for building brand recognition. But we’re not the only ones who feel this way! This is a sentiment shared by signage professionals continent-wide.

“Professional signage represents your mission, values and goal,” says KKP Charlottetown in the Canadian province of Prince Edward Island, “Potential customers gain information from your company by looking at how a sign is positioned, by what it says, and the quality of the materials used.”

As explained in our last blog, monument signs have proven to alert passers-by about a company’s presence in the community. It’s practically a necessity for building awareness. Of course, there are numerous types of signage that businesses from all industries can benefit from. Way-finding signs and ADA Safety signs are certainly among them.

How do way-finding signs benefit your business?

As Shopify.com explains it, way-finding or directional signage helps your customers to figure out where to go to get what they’re looking for. Large, bold fonts in highly visible colors help to accomplish this goal.

“Once you start putting up informational signage, it becomes clear to you if your store is arranged in an orderly fashion with some rhyme or reason behind decision-making,” says the website, “Not only does systematicity benefit your customers, but it also makes your internal structure more organized.”

How do ADA safety signs benefit your business?

It is vitally important that you make all visitors of your place of business feel welcome. That most definitely includes individuals who have disabilities and may need assistance with getting around. ADA safety signs, which are mandated by law, clearly communicate to such customers that you have accessible features. As well, it helps those with vision impairments to find their ways to bathrooms, various departments and exits.

As Shopify.com explains, “any permanent interior signs indicating bathrooms, elevators, entrances, and exits also have to include Braille and tactile characters in legible fonts and contrasting colors, and they must be mounted at specific heights (typically 40 to 60 inches from the ground) for consistency and access.”

The experts at Stellar Signs & Graphics have many years of experience manufacturing both way-finding signs and ADA safety signs. We’d be more than happy to discuss the ideal design for such signs to be installed in your place of business.

We serve the business communities in and around Palm Beach County, West Palm Beach, Royal Palm Beach, Wellington, Lake Worth, Boynton Beach, and Greenacres, Florida. Please don’t hesitate to give us a call at 561-721-6060 today!

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This post was written by Bonnita Calhoun

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