High Resolution Branding... for Stellar Performance

17 Mar 2017

Injury Lawyer’s Building Shines with Dimensional Letters in West Palm Beach FL

Published by Comments Off on Injury Lawyer’s Building Shines with Dimensional Letters in West Palm Beach FL

Located at 2419 South Dixie Highway, the West Palm Beach office of Brian D. Guralnick Injury Lawyers serves clients who suffered a personal injury. A tireless advocate for their rights, the attorney employs a caring team that helps individuals understand their options and determine the best course of action. When it came time to rebrand the look of the office’s exterior, a management team representative contacted us to discuss the use of dimensional letters in West Palm Beach FL.

Changing the Look and Feel of a Building’s Façade

dimensional letters in West Palm Beach FLBefore we worked with the client, the building’s façade featured painted overhang boxes that displayed white lettering against blue backdrops. It gave the location a somewhat dated appearance. When the staff decided to upgrade the façade’s look by visually integrating the overhangs with a paint job that would allow them to blend in, the process took years off the venue’s presentation and greatly assists the brand performance of the company.

Next, the management team asked for printed and cut vinyl lettering above the front entrance. It displays the corporate name as a client would see it on the law firm’s website. It also features the “Demand More” tagline that is part of the business’ brand presentation. For the north and south sides of the building, we added dimensional letters. They address pedestrians as well as motorists and therefore feature the exact right height that the traffic speed in front of the office determines. Now featuring signage on three sides of the building, marketing and branding are easy for the law firm.

What Does Size Have to do With Traffic Speed?

dimensional letters in West Palm Beach FLIn a word: everything. If the lettering is too small, drivers may not be able to read it. When you consider that the typical motorist only has about three seconds to take in your signage’s message, going bigger is indeed better. Remember that a driver first has to notice the sign and then read it. If the letters are too small, it is not possible to do so in the short window of time.

For this reason, we send our signage experts to your location to take façade measurements but also to gauge the speed of traffic as it leads up to your place. The higher the speed limit, the larger the lettering needs to be. At the same time, you do not want to overwhelm the spatial dimensions of the building. As you can see, sizing a building marker just right is a balancing act combining great looks with functionality.

Buy Dimensional Letters in West Palm Beach FL

dimensional letters in West Palm Beach FLIf you are curious what dimensional letters could look like on your business’ building façade, discuss your plans with our graphic artists. We work with you to put together proofs that help you envision the finished look before you commit to the sign’s final appearance. At that time, you will also see how the lettering’s size affects the overall exterior of your building’s dimensions.

Call us today to get started on the process!

dimensional letters in West Palm Beach FL

Tags: , ,

Categorised in: , ,

This post was written by Bonnita Calhoun

Upload Your Artwork Request a quote

    • Request A Quote